It's All About The Money!

Not having a million dollars in the bank as of yet,
I've decided to invest a few dollars weekly in the
California Lottery. And why not cause I'm doing
a civic duty helping out our schools and who knows
maybe the lottery gods will bless me. They have
showed me a little love in the past and I expect
some in the future. Now the lottery is losing
money so what do they do? They want to go out
and hire some high powered consultants to tell them
how to get profits back up. After all the years of running
a lottery you'd think they'd have it down by now.
The answer is quite simple, SHOW ME THE MONEY!
Do that and I'll show you more of mine, It's just that simple.
Check out the story and feel free to offer an opinon. Who
knows maybe we can collect some of those consultant fees.



After three years of record sales, the California Lottery has hit a slump, triggering introspection about how the 22-year-old agency does business.Lottery officials blame a lack of big jackpots in its Mega Millions and SuperLotto Plus games for forcing them to lower their projected revenues this year from $3.6 billion to $3.2 billion. By law, just over a third of lottery income goes to education. Last year, the lottery gave $1.29 billion to schools. This year, because of lower revenues, the lottery expects to give schools $1.13 billion, a loss of $160 million.

"We're seeing a definite trending down in sales," Lottery Director Joan Borucki told the Lottery Commission on Wednesday. Such a midyear correction has not occurred at the lottery in more than a decade. Concerned officials say they have hired marketing consultants to study their "brand image" and suggest improvements.They will examine the Saturday half-hour "Big Spin" television show to see whether it's worth keeping, and survey players and store owners about the games. Another point for review is whether higher payouts on games might boost sales.

When California joined the 11-state Mega Millions game two years ago, lottery officials hailed it as a giant-jackpot draw that would boost sales by half a billion dollars a year. On Wednesday, the Lottery Commission voted to downgrade its Mega Millions sales projections for this fiscal year from $560 million to $355 million. Sales are driven largely by prize size, and for the first half of this fiscal year Mega Millions jackpots were significantly below average. That's because players won smaller jackpots, and jackpots grow each time there is no winner.

The average Mega Millions jackpot in the last fiscal year was $83 million. So far this fiscal year, it is $50 million. However, officials are hoping the rest of the year brings big jackpots like the current $267 million. There could be a winner Friday.




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